Amanda Little, Columnist

Taylor Swift Can Set a New Standard for America’s Ultra-Wealthy

The superstar is on the cusp of becoming ultra-wealthy, which is an opportunity to think about how to honor the sensibilities and economic realities of her young fanbase on an ambitious scale.

October 17, 2023 at 11:00 AM UTC

By Amanda Little

Amanda Little is former Bloomberg Opinion columnist covering agriculture and climate. She is a professor at Vanderbilt University and author of “The Fate of Food: What We'll Eat in a Bigger, Hotter, Smarter World.”

A new era of 21st century billionaires.
Photographer: Suzanne Cordeiro/AFP/Getty Images

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Taylor Swift, at 33, is on her way to becoming America’s youngest self-made female billionaire and one of the few magnate millennials who hasn’t made her fortune from meme stocks and cryptocurrency.

Her Eras Tour concert film, released Friday, had advance sales of more than $100 million, which is expected to double within weeks. The tour itself has already become the highest-grossing concert series of all time and is on track to generate up to $4 billion from ticket sales alone.